Valid since 21 February 2023. (Older versions of the privacy policy can be found here)

1 Introduction

At Barona and the Bravedo group, the protection of your privacy is important. You can trust that we process your personal data in a careful and transparent manner, respecting your right to privacy. In processing your personal data, we abide by the General Data Protection Regulation and other data protection legislation, and we always follow the best privacy practices

Barona uses this Data Protection Statement to describe how we collect, process and protect the personal data of our customers in all of our businesses.

2 Data controller’s contact information

Barona Oy
Business ID 2808477-9
privacy@barona.fi

3 Data types and purpose of processing

We collect and process personal data only for the following, specifically determined purposes. Below you can see a list of the types of personal data we process for each purpose.

Processing of contact forms

Name
E-mail address
Any personal data included in the message

Internal communication

Name
Company
E-mail address
Phone number

4 Legal basis

Data protection legislation requires that processing of personal data is based the legal bases included in the GDPR.

Processing of personal data in relation to contact forms sent via our website and internal communication is based on legitimate interest. Personal data related to newsletter subscription is processed based on consent.

5 Transfers and disclosures

We process personal data confidentially, and we never sell, rent, or otherwise needlessly disclose your personal data to external parties.

5.1 Transfers of personal data

When the data controller (herein Barona) gives personal data to a third party for them to use for their own purposes, this situation is considered a data transfer. Personal data may be transferred to other companies within the Bravedo group.

If a data controller reveals personal data to a third party without the third party processing the personal data according to their own purposes, the situation is considered a personal data disclosure. For example, if a certain business process, such as newsletter delivery, is outsourced, the personal data related to the business operation may be disclosed to the third party. Barona uses third-party service providers in the processing of personal data. Personal data is disclosed to the service providers in the extent necessary for the provided service.

5.2 Disclosures of personal data

6 Technical and organizational measures

We protect your personal data with appropriate technical and organizational safeguards against loss, unauthorized access, and other misuse. Examples of such measures include the use of firewalls, encryption techniques, backup copies and safe data rooms.

7 Automated decision-making

Automated decision-making refers to decision made fully automatically, for example based on an algorithm without human intervention. The processing of your personal data at Barona does not include automated decision-making.

8 Retention times

We store your personal data only as long as necessary for the purposes of the data processing, unless a law requires a longer retention time. Personal data regarding your employment is stored for the period required by law.

Personal data sent via a contact form is retained for 2 years
Personal data related to internal communication is retained for the duration of employment and for 2 years after the employment has been terminated

9 Data subject rights

9.1 Right to be informed

You have the right to be informed about the processing of your personal data in a concise, transparent, intelligible, and accessible from, presented in clear and plain language. The purpose of this privacy notice is to address the right to be informed and help you understand how we process your personal data. If after reading this notice you have further questions, you can contact us.

9.2 Right to access

You have the right to get confirmation of what personal data we process concerning you. Thereby, you can evaluate and confirm that the data is processed lawfully. Additionally, you have the right to ask and receive a copy of the personal data we process. Instructions for requesting a copy of your data can be found in the next section, “Exercising data subject rights”.

9.3 Right to data portability

In certain situations, you have the right to receive the personal data that you have provided to us in a structured, commonly used and machine-readable format and, if desired, transmit that data to another controller. This right exists when we process your personal data based on consent or contract and the data processing is digital in nature.

9.4 Right to rectification

Our goal is to maintain personal data in a current and accurate form and to delete false, insufficient or inaccurate personal data without delay. You have the right to demand the rectification of inaccurate personal data concerning you and completion of insufficient personal data.

9.5 Right to restrict processing

The restriction of processing means that, in addition to storage, the personal data subject to the restriction can only be processed

with your consent,
for the establishment, exercise or defense of legal claims,
for the protection of the rights of another natural or legal person, or
for reasons of important public interest of the Union or a Member State.

The right exists in the following situations:

The data subject contests the accuracy of the personal data. In such cases, the processing will be restricted for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, but the data subject opposes the erasure of the personal data and requests the restriction of its use instead.
The controller no longer needs the personal data for the purposes of the processing, but it is required by the data controller for the establishment, exercise or defence of legal claims.
The data subject has objected to the processing of the personal data for purposes other than direct marketing and is awaiting verification on whether the legitimate grounds of the controller override those of the data subject.

9.6 Right to object data processing

In certain situations, you have the right to object to data processing by requesting that your data will not be processed at all. If the data is processed for the performance of a task carried out for reasons of public interest, in the exercise of official authority or for the purposes of the compelling legitimate interests pursued by us or a third party, you have the right to object to the processing on grounds relating to your particular situation.

the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or
the processing is necessary for the establishment, exercise or defense of legal claims

If the personal data is processed for direct marketing, you have the right to object to the processing without any specific grounds, after which the data may no longer be processed for purposes of direct marketing.

9.7 Right to erasure and to be forgotten

In certain situations, you have the right to be forgotten, or to have your personal data erased entirely. This right exists when, for example, the personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed, the processing was based on consent and you withdraw the consent, or the personal data has been processed unlawfully.

9.8 Right to withdraw consent

When your personal data is processed based on consent, you have the right to withdraw your consent at any time. If you withdraw your consent, processing of personal data will not be continued unless another legal basis, such as legal obligation, requires continuing the processing of data. You can withdraw your consent, for example, by clicking the “unsubscribe” link at the end of a newsletter email.

9.9 Right to file a complaint to a supervisory authority

In addition to the rights mentioned previously, you have a right to file a complaint to a supervisory authority if you believe that our privacy practices do not follow the General Data Protection Regulation. A complaint can be filed, for example, if the rights described in this notice are not implemented appropriately. In Finland, the supervisory authority is the Office of the Data Protection Ombudsman.

10 Exercising data subject rights

If you have questions regarding the aforementioned rights or you wish to examine your personal data or otherwise exercise your rights, please send an email to privacy@barona.fi.

Exercising your rights is generally free of charge. In certain situations, defined by law, for example, if you request multiple copies of your personal data, we may request a fee equivalent to the cost of implementing your request beforehand.

We respond to all requests without undue delay, at the latest one month after the request has been received. We will inform you about the measures we have taken in order to complete your request. If for some reason we have to decline your request, we will inform you about the refusal and reasoning for it in one month after the request has been received.

If there are multiple requests, or they are complex, we may require additional time of up to 2 months for implementing the request. In this case, we will inform you about the need for additional time and reasoning for the delay in one month after receiving the request.

If you want to file a complaint to the supervisory authority, more information can be found on the website of the Office of the Data Protection Ombudsman: https://tietosuoja.fi/en/notification-to-the-data-protection-ombudsman

Updates to the statement

We continuously improve our privacy practices, which is why this privacy notice will also be updated occasionally. Updates may be due to changes in legislation. We recommend, that you re-visit this page to be informed about any possible changes. If needed, we may also inform you directly about any changes in our privacy practices.